Privacy Policy

Who we are

Boheme By Heart is owned and managed by Svamarga AB (556879-5255).
Address: Skolgatan 5A , 17231 Sundbyberg.
Our website address is:
Svamarga AB is the data controller.

What personal data we process and why

When you place an order in our shop, we collect the following personal data:

  • Your name
  • Your address
  • Your phone number
  • Your email address
  • Your IP address

We collect and process this data in order to fulfill our contract with you, and to be able to fulfill our legal obligations. 

We use Klarna for payments. In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

When you use a form on the website to contact us, we collect the following personal data:

  • Your name
  • Your email address
  • Your IP address

We collect this data with your explicit consent when you submit the form.

This website uses cookies.

We use cookies to make the website function properly. With your consent, we will also use cookies for analytics of the website. Read more in our cookie policy.

How long we keep your data

We will keep your data for as short time as possible. When your data is no longer needed for administrative, legal or security purposes, we will delete it.

What rights you have over your data

You can request to receive an exported file of the personal data we hold about you. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

How we protect your data

We take appropriate technical and organizational measures to ensure that the information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.


If you have any queries about this privacy policy or how we use your personal information, please contact us at